At the final night Gala event, Tourism Fiji announced Tourism Suncoast as the winners of its #FTE2016 Social Media Campaign.
Tourism Suncoast won the prize at FTE 2016 for the Most Active On Social Media.
#FTE2016 Social Media Campaign
Tourism Suncoast, who is a brand new DMO from the north coast of Viti Levu, have won two return trips with Fiji Airways on their newest route to Singapore from Fiji . The #FTE2016 Social Media Campaign ran fort he 3 days of the FTE Trade Show.
The campaign was organised to populate the #FijiTravelTrade Facebook page with images taken by attendees at FTE 2016 when they were in Fiji for the annual event.
Tourism Fiji’s Australia Regional Director, Ms Carlah Walton says the annual FTE Trade Show is a much anticipated event on the Australian agent calendar.
“This year it was more important than ever to showcase that Fiji was still open for business and the importance of the Australian market to Fiji. I congratulate everyone who participated in the social media competition as there were some amazing shots taken during the 3 days, but a special congratulations to Tourism Suncoast – it was great to see the new DMO out there doing it!”
“Social Media is becoming a much more important medium to promote our destinations to their social audiences many of whom are customers. It’s a fantastic way to showcase a great holiday experience and make it an aspiration for everyone who views. Congratulations to Tourism Suncoast!” Tourism Fiji added.
About FTE 2016
The Fijian Tourism Expo (FTE) is Fiji’s premier tourism industry event. This year marked the third consecutive year for the event – a uniquely designed Fijian tourism experience for international buyers. Hosted by Tourism Fiji, the National Tourism Organization, the event provides a cross-sectoral platform for partners in the tourism industry to engage directly with international buyers and travel trade media.
Partnership
Tourism Suncoast’s participation at FTE 2016 was made possible by our partnership with MDF. MDF’s partnership with Tourism Suncoast is focused on marketing the destination and creating a stronger brand through increasing membership from tourism related businesses in the region and supporting their participation in key tourism events.
“MDF’s support gave us the platform to represent in this Fijian Tourism Expo (FTE) which helped us to interact with Tourism Fiji and potential clients for our niche markets” said Allan Carter, Secretary of Tourism Suncoast.